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Elevate any Employer Brand to new heights with our category leading approach.

Gain a competitive advantage

Access unique insights into the practical and strategic aspects of Employer Branding, all based on our leading methodology and global expertise.

Develop a toolkit that will last a lifetime

Work through all components of strategic employer brand management. This actionable approach backed by key frameworks and case studies can always be resused, no matter what stage you are at.

Engage with a global group of professionals

Connect with other course-takers as part of the scheduled group run during our interactive calls hosted by the EBA Team and Universum experts.

Who is this online course for?

It doesn’t matter whether your company is a small business or a large multinational corporation. The skills you’ll learn can be applied to any situation where you have to attract the right talent to your organization. Learn the right way to do Employer Branding. 


This course is great for:​

  • Employer Brand Managers/ Specialists

  • Talent Acquisition Managers/ Directors

  • Marketing & Communications Managers

  • HR Generalists & HR Managers

  • People & Culture Managers

"Having gone through the Employer Branding Academy journey, not only did I learn how to craft an attractive, distinctive, credible and sustainable EVP, I became a much better storyteller and I was largely inspired by the best-in-class and relevant examples sourced by Universum from all around the world."

Ricky Cheung, 

Corporate Director, Talent Acquisition, Rosewood Hotel Group

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Choose your course path

Online Course

  • Access to full course material

  • 2 webinar recordings

  • 9 months on-demand access

*Credit card payment only​

595 EUR*

Self-Paced Online Course with Final Project & Certification

  • Access to full course material

  • 2 webinar recordings

  • 9 months on-demand access

  • EBA Team Support

  • Final Project Assignment & Feedback from the EBA Team

  • Certification & Diploma

995 EUR

Scheduled Group Run with Final Project & Certification

  • Access to full course material

  • 9 months on-demand access

  • EBA Team Support

  • Final Project Assignment & Feedback from the EBA Team

  • Certification & Diploma

  • 4 interactive virtual group calls with Universum experts

1,495 EUR

Limited seats

The course prices do not include VAT, per Swedish legislation, 25% VAT will be added to the course price. Direct access to the course is only available for credit card payments (within 24 hours after payment) for the self-paced courses, for the Scheduled Group Run, you will have access to the course shortly before the beginning of the program . For invoices requests, please expect your invoice within a week. You will get access to the course once the invoice is paid.

Course Description

The learning journey takes you through our "9-step model." This structured approach carefully encapsulates the key actions required to build or optimize any employer branding strategy.


No matter which stage you are at, you can identify what steps you need to prioritize, pinpoint elements that may need to be revisited or added, and get instructions on how to be more data-driven.


Below you can explore the 4 modules of our online course.


Online self-paced

20-25 hours (based on alumni feedback)



Professionals with basic understanding or experience of Employer Branding



  • 4 modules

  • 1.5 hours on-demand videos

  • 2 recorded webinars OR 4 live group calls

  • 40+ downloadable resources (optional reading)

  • 20 real case studies

  • 10+ templates

  • 10 self-check quizzes


This module will give you an understanding of the value of Employer Branding and the key steps you need to take

to establish a robust foundation for your Employer Brand strategy.

  • Understand the value of Employer Branding

  • Identify the talent your organization needs to succeed

  • Review the current status of your Employer Brand

How does the certification work?

The final project is where you will apply what you have learnt by putting together a case based on your organization! We will provide you with some topics and ideas to choose from. This is a brilliant opportunity to identify something that you need to do in your organization, and create an actionable idea and plan! 


The EBA team will review your project upon submission and provide you with some feedback and tips. Also, if it meets the final project requirements you will receive your digital diploma! If anything is missing, we will give you some pointers to help you cross the finish line!

Scheduled Run

The scheduled run includes 4 virtual "Group Calls" in addition to the online course. These engagement opportunities reinforce key learnings from the respective modules through guidance and insights from different employer branding experts at Universum. Connect with the team and with fellow course peers! These are interactive touchpoints where we look forward to connecting, and to enabling you to meet and network with like-minded professionals in a friendly and constructive learning environment! The deadline to register for the fall 2023 run is August 31st. 

IMPORTANT: The group calls will take place on the following dates at 3:00-5/5:30pm CEST:

  • September 6th (hosted by Richard Mosley, Global Account Director Universum and Claes Peyron, Managing Director Nordics and UK, Universum )

  • September 20th

  • October 4th

  • October 18th

  • November 23rd

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Frequently Asked Questions

How can I pay for the course? 
For how long do I have access to the platform? 
I can’t login to my account – what do I do? 
I paid, but I haven’t received the email invitation to the online course.
Has your course access ended? 
How much time do I need to put into the course? 
What is the difference between the self-paced course and the scheduled group run?
If I certify before my 9-month access period, does that mean I will lose access to the course after certification?
What if I can’t attend one of the group calls in the scheduled group run?
What are the criteria to get certified? 
How will I know that my final project meets certification standards? 
What happens when my project passes? 
Do I need to complete/fill out all the exercises and templates provided in the course? 
There is lot of Dig Deeper material of downloadable articles and reports. Do I need to read all of these? 
Do I need to follow a schedule? How should I plan my time? 
When do I need to pass the certification? 
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