Updated: Apr 24
April is often regarded as a slower month in many industries. The end of winter, the anticipation of spring, and for some, the end of fiscal year. However, this slower speed can also offer a fantastic chance to invest in your future by enrolling in a new learning experience. After all, spring is the season of growth – so why not grow your knowledge as well!
There is never a better moment than right now to enroll in the Employer Branding Academy that will teach you everything you need to know about this important subject if you want to increase your understanding and proficiency in the field of employer branding.
As businesses have learned the worth of building a powerful and positive employer brand, we have seen employer branding significantly growing in recent years. We are now at the stage where if you do not attend to your employer brand, you will not succeed in attracting and retaining top talent.
As a reminder for those who are new here: what is Employer Branding?
Employer Branding, in its simplest form, is the process of building and promoting an organization's image as a workplace. This can range from the corporate ethos to the perks and advantages that workers get. Top talent can be attracted, employee retention can be increased, and the company's image as a whole can be improved with a powerful employer brand.
The Employer Branding Academy is the leader in teaching this complex subject. Our paid course "Employer Brand Management" is an essential learning tool because it thoroughly and interestingly covers everything you need to know about this subject. Whether you’re a beginner in the world of employer branding, or a seasoned veteran looking to further your knowledge, this course is suited for anyone and everyone in the field. Unsure if these courses are for you? Take a look at our new FREE courses, which are condensed yet highly informative segments covering the basics of Employer Branding. After that, you can even try a free trial of the paid version to see just how beneficial enrollment is!
The Employer Brand Management course consists of 4 modules, framed by two webinar video recordings and the final live, interactive Certification. The time spent overall varies on how much you explore the extra "dig deeper" material, but you might expect to spend 20-30 hours which you can fit in flexible and comfortable around your own schedule! Given the 9-month time-frame, it's an excellent opportunity to explore the current status of your organization’s Employer Brand and start taking actions in parallel with the topics and steps you learn in the course! Added to that, the team is available to support you at any time, and will even offer networking calls from time to time.
This training will cover all components of a world-class employer branding strategy in a structured, step-by-step approach, with actionable tips and outcomes. You'll discover how to, for instance, link business objectives to talent needs and identify target groups, and pinpoint key messaging for your employer brand. Additionally, you'll discover how to develop an EVP as well as an engaging workplace brand narrative that appeals to both candidates and workers.
Finally, some of the finest techniques and approaches for building your employer brand and connecting with your target audience will be covered in this training. You'll discover how to contact prospective candidates and create a strong talent pipeline using social media, and applying talent insights to your targeting. Additionally, you'll discover how to assess the success of your workplace branding initiatives and make data-driven choices that will improve your outcomes, and expand your knowledge in the ROI argument and how to build a case for your stakeholders in the importance of Employer Branding!
So why not start a new season with new learning! Enrolling in a new course in April can be a wonderful way to invest in your future. The Employer Branding Academy is a great choice if you're interested in expanding your understanding and competency in this field. The fundamental ideas of employer branding as well as the applicable skills and strategies you'll need to thrive are all thoroughly and interestingly covered in this training. You'll have more time and energy to dedicate to your studies, and the best part is you can go at your own pace which may help you remember the material better and use it more successfully in your job. So why not take advantage of this sluggish month and sign up for a course that will enable you to advance in your career? Learn more and sign up here!