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New Year, New Skills!

Updated: Jan 11

Prioritize your learning and development in Employer Branding with Universum’s Employer Branding Academy!


Learning and development is a crucial part of any organization, and it is especially important for Employer Branding professionals, HR (Human Resources) professionals, Recruiters, Marketing and Communications professionals, and so many more. These roles are responsible for attracting and retaining top tier talent. It has therefore become increasingly important professionals in every one of these roles to become experts in the field of Employer Branding. Not only will it allow them to understand how they each play an active part in attracting and retaining top talent, but also to learn how each team and department should work together towards an aligned employer branding strategy, as well as the different ways that an employer branding strategy will benefit all stakeholders.



What You'll Learn: Fundamentals of Best-Practice Employer Branding Techniques and Strategies

How can you as a company ensure that your employees directly involved with employer branding activities are provided with applicable skills and best practice techniques within that field? Through the Employer Branding Academy!

Why Enroll: How Learning & Development with the Employer Branding Academy Can Benefit Employer Branding Professionals, HR Professionals, Recruiters and Marketing & Communications Professionals


The Employer Branding Academy by Universum is here to teach you the structure and techniques behind some of the World’s Most Attractive Employers. We have taken our years of experience with leading employers – from research and data-driven solutions, to developing EVPs (Employer Value Propositions), to activating employer branding campaigns – and encapsulated this global knowledge into an online course. In other words, it is based on real best-practice. At the end of the day, our ambition is to empower and equip the global employer branding community.

The Importance of Keeping Up with Industry Trends and Best Practices in Employer Branding


Through taking this course, you will learn the fundamentals of best-practice Employer Branding, the steps you need to take to build your own strategy, execution, and how to demonstrate clear ROI (return on investment) and measure results. You will also join an exclusive network of like-minded professionals from all over the world and carry with you one of the industry’s most in-demand skill sets. Not only is this course beneficial for those relatively new to the field, but there’s valuable insights and guidance for experienced as well! Through this course, you can ensure that no gaps are left unaddressed in your employer branding strategy!

How the Employer Branding Academy Can Improve Your Company's Employer Brand and Attract Top Talent

For professionals in the employer branding space, Learning & Development is a constant must because their roles help to shape the perception of the company as a desirable place to work – and the playing field is constantly changing and increasingly competitive! By learning the skills, techniques, tips, and tricks discovered within EBA, employer branding professionals can feel confident that they are bringing the best knowledge and skillset to the table. Importantly, they’ll know how to guide their organizations to build a strong, competitive perception and reputation of their company as an employer, both inside and out.


Offering employer branding training provides an additional bonus: when potential employees see that an organization values the growth and development of its employees, it can make them more likely to want to join the company. Offering learning and development opportunities helps to attract top talent since studies show that professionals often look for organizations that will support their professional growth and equip them with useful skills and certifications that go beyond the day-to-day work.


HR professionals also benefit from learning and development, as it can help them to better understand the needs of their existing and potential employees, and to identify opportunities for career advancement within the organization. For HR professionals enrolling in EBA, they are provided with opportunities for learning new skills that not only help retain top talent, but also ensure that employees feel valued and supported in their roles.


Finally, recruiters also stand to benefit from learning and development with EBA, as it can help them to attract the right talent and stay up to date on industry trends and best practices. By participating in the course, recruiters can improve their knowledge and skills in the area, which in turn can help them to identify the best candidates for open positions and effectively communicate the value of the organization to potential employees.


The Flexibility of Online Learning: Take the Employer Branding Academy on Your Own Schedule, from Anywhere

While there are many ways that organizations can offer learning and development opportunities to their employees, the Employer Branding Academy is the greatest available resource for those who have a direct impact on their Employer Brand. At the end of the day, winning the right talent for your organization requires the right employer branding strategy, which is exactly what this course walks its learners through. The best part about it? The Employer Branding Academy is a highly flexible learning option. Whether you are alone, or with a group of coworkers at your company, you can take the course at your pace. In addition, you are also provided with a wealth of material including tools, templates, and cases, an international community, and a globally recognized diploma stating that you are an Employer Branding Expert!


Overall, the importance of learning and development for Employer Branding professionals, HR professionals, Recruiters and Marketing & Communications professionals cannot be overstated.


Start the new year off on the right foot and ensure you and your employees are utilizing the best resources and learning new skills to propel your company forward. Contact us today to learn more and sign up for the Employer Branding Academy!

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