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EBAx Course 4: How to Use Talent Data in Employer Branding

The Employer Branding Academy presents the latest addition to our series of FREE courses!

We are excited to announce the release of the fourth lesson in our free EBAx course series: ’How to Use Talent Data in Employer Branding’. This online course is intended to increase your knowledge and provide you the skills you need to succeed with data-driven initiatives, regardless of your level of expertise in the field. It also aims to teach you all you need to know about Data-Driven Employer Branding in a world where data is the key to success.


Why is this course important?

Universum's recent EB Now survey has highlighted the crucial role of data in shaping organizations' Employer Brand. An impressive 88% of surveyed companies now prioritize data, with 40% "always" and an additional 48% "frequently" making decisions based on data. This exponential growth in data-driven strategies proves to the significance of learning how to successfully understand and implement data within your brand.

Data is the foundation for all your efforts in the ever-changing world of Employer Branding. With the correct information, you can make strategic choices that help your business attract, recruit, and retain the best employees.

Here is an overview of what this course has to offer:

Understanding Data-Driven Strategies: We define data driven strategies and discuss why they are crucial for your company, and the impacts of not using data while other organizations are making it a top priority.

Using Talent Data: Develop the skills necessary to make the most of this invaluable insights from materials like as market analytics, surveys, and industry studies, enabling you to tailor your branding with the preferences of talent.

Producing Content: Discover the techniques for adapting your material so that it appeals to your target audience.

Measuring and Reevaluating Strategies: Discover how to measure KPIs and adjust your strategies in light of current data insights and trends.

And much more!

Are you prepared to revolutionize your Employer Branding strategies by utilizing data? Explore the world of data-driven decision making today.

If you haven’t taken our first three courses or are unaware of our new, free express courses-

What is EBAx?

EBAx is brand-new category of express online courses will cover a range of Employer Branding subjects in a condensed and snackable format.

Which Courses Are Currently Available?

There are currently three courses available. The first two introduce the overall steps of a talent strategy, while the third one focuses specifically on the topic of EVP localization.

Sign up and complete the 4 free courses today! Interested in learning more, and even taking our paid course which dives deeper into the topics? Complete the EBAx express courses today and unlock a discount for the Employer Brand Management Course!

As always, thank you for your continued support of the Employer Branding Academy. Please don’t hesitate to contact us today to learn more about our offerings or to ask any questions you may have!

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