World Class Employer Branding In-Class Training
Become Certified in Employer Branding and network with industry peers & experts
Strategic Training in Employer Branding
Join our global employer branding course now and learn the same employer branding strategies used by the world's leading companies and become part of a global community.
Join our next in-class training to receive all the latest insights, trends and best practices, as well as the tools and techniques you need to build successful and actionable employer branding strategies.
During the course you will gain exposure to real-life case studies from a wide range of industries, enabling you to hone your abilities and equip you to confidently handle any challenge.
Whether you are new to the field of Employer Branding, business owner or an HR/Employer Branding professional looking to upskill, this online employer branding programme will be perfect for you to advance your employer branding knowledge.
We have certified over 1000 participants, including some of the world’s biggest employers. Start your employer branding journey with us today.
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When you have completed the course you will hold a unique certificate, giving you the world’s highest-regarded qualification within the field of Employer Branding.
Due to current circumstances in the wake of the Covid-crisis, face-to-face EBA events have been postponed to 2021 for the safety and health of participants and staff.
We hope to resume EBA events in the spring of 2021, in which case we will promote locations and dates towards Q4 pending further evaluation of the situation.
PUT YOUR NEW SKILLS TO PRACTICE
This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.
• Align employer branding with wider organizational objectives
• Identify your key target audiences
• Review the current status of your employer brand
BUILDING A STRATEGY
This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organization.
• Define your key strategic objectives and KPIs
• Build a strong business case for employer brand investment
• Develop an effective Employer Value Proposition
TELLING YOUR STORY
This module will help you to communicate the right message to the right people through the right media.
• Establish the right visual identity for your employer brand
• Develop an effective employer brand activation plan
• Address localization and diversity
MEASURING YOUR RESULTS
This module will show how to communicate to and gain the support of our teams, help you to focus on getting your organization to deliver the right experience, and ultimately measure your success.
• Brief and enable your management stakeholders
• Shape the brand experience
• Evaluate and evolve your strategy
PUT YOUR NEW SKILLS TO PRACTICE
Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise.
• The final exercise for course graduation
• Presented live or during an interactive webinar
• Receive useful feedback from our experienced employer branding specialists
Who's this for?
If you’re a talent attraction, HR, communications or employer branding professional, this Employer Branding training is for you.
It doesn’t matter whether your company is a small firm or a large multinational corporation with offices around the world. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.
So if you belong to any of the following job roles, this training will be valuable for you:
Employer Branding Managers & Employer Branding Specialists
Talent Acquisition / Attraction Managers
Marketing & Communications Managers
HR Directors, HR Generalists & HR Managers
WHAT PEOPLE SAY
“The Employer Brand Academy was a fantastic learning experience. I came out feeling more confident about the path we are taking, as well as empowered with the knowledge and tools you provided and inspired by the amazing things that others are doing. Really excited to start bringing the learnings to life as part of our program and keeping in touch with you and the network to continue progressing and evolving our efforts as time goes by.”
— Alina Chernin,
Senior Manager Global Internal Communications, Sciex