Register for the Self Study option
Employer Brand Management
The Self Study option
The Self Study option of the Employer Brand Management course enables you to access to the online course at any time. With this option, you will still get the opportunity to certify once you have completed the online modules and put together a final case project.
The Employer Branding Academy sets
the global standard in Employer Branding certification
We have certified 1300 participants across a range of roles, including from some of the world’s most attractive employers.
Boost your credibility and your internal case, and advance your knowledge, role and career within the field of Employer Branding by joining our online Employer Branding certification course. The course is powered by Employer Branding experts, and it is equipped with the most up-to-date tools, trends, and practical insights within the field of Employer Branding.
Start your Employer Branding journey with us today.
WHY EMPLOYER BRANDING?
This module will give you an understanding of the value of Employer Branding and the key steps you need to take
to establish a robust foundation for your Employer Brand strategy.
Understand the value of Employer Branding
Identify the talent your organization needs to succeed
Review the current status of your Employer Brand
BUILDING A STRATEGY
This module will help you identify your objectives, and define your value proposition in order to
strategically build a stronger Employer Brand case and deliver more effectively on the key talent
needs of your organization.
Set your strategic objectives and KPIs
Develop your employer value proposition (EVP)
PLAN YOUR STORY
This module will help you to communicate the right message to the right people through the right media.
Establish the right visual identity for your Employer Brand
Develop your Employer Brand activation plan
Create personas and localize your Employer Branding
ACTIVATE, ALIGN AND ADAPT
This module will show how to communicate to and gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.
Brief and enable your management stakeholders
Align the brand experience
Evaluate and evolve your strategy
PUT YOUR NEW SKILLS TO PRACTICE
Start using the knowledge and tools you have acquired during the course. The final exercise is a real case study, where you apply your knowledge, tools and structure.
• The final exercise for course graduation
• Presented live or during an interactive webinar
• Receive useful feedback from our experienced Employer Branding Academy team
Who is the course for?
If you’re a talent attraction, HR, communications or Employer Branding professional, this Employer Branding training is for you.
It doesn’t matter whether your company is a small firm or a large multinational corporation with offices around the world. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.
So if you belong to any of the following job roles, this training will be valuable for you:
Employer Branding Managers & Employer Branding Specialists
Talent Acquisition / Attraction Managers
Marketing & Communications Managers
HR Directors, HR Generalists & HR Managers
When you have completed the course you will hold a unique diploma, giving you a globally recognized qualification within the field of Employer Branding.
What others think
"Contrary to popular misbelief that companies now have more say in selecting candidates due to Covid-19; in reality it is the other way round as candidates have better access to opportunities through social media and employers are challenged to bring their best game and showcase what they've got to spark people's imaginations and offer a deeply rewarding journey.
Having gone through the Employer Branding Academy journey, not only did I learn how to craft an attractive, distinctive, credible and sustainable EVP, I became a much better storyteller and I was largely inspired by the best-in-class and relevant examples sourced by Universum from all around the world."
— Ricky Cheung,
Corporate Director, Talent Acquisition, Rosewood Hotel Group