Register for the course
Upcoming session 2022
Fall session: 15/9-23/11
The Employer Branding Academy sets the global standard in Employer Branding certification
We have certified 1300 participants across a range of roles, including from some of the world’s most attractive employers.
Boost your credibility and your internal case, and advance your knowledge, role and career within the field of Employer Branding by joining our online Employer Branding certification course. The course is powered by Employer Branding experts, and it is equipped with the most up-to-date tools, trends, and practical insights within the field of Employer Branding.
Start your Employer Branding journey with us today.
Employer Brand Management
The program is a blended format, which means a mix of self-going online modules, and live touchpoints. The program spans across about 10-11 weeks so that you can flexibly plan your time around your work schedule.
Certification & Diploma
Access to our online course where you can easily navigate our content-rich modules and find practical information about the program and final project instructions
Two live, interactive webinars will be held and hosted by Universum Employer Branding experts: one to kick-off the program, another to mark the halfway point.
We invite you to participate in scheduled calls to connect, network, share and discuss among your course peers on how to put things into practice based on own experiences and challenges.
Once the EBA team provides you with feedback on your final project, we will facilitate one final call for you to present a summary to the group! At this time we will award you with our unique, global diploma.
* For all live touchpoints during the training we will offer two different time options to accomodate all time zones. For instance, on the kick-off day you may choose between the 9-11am CET or 3-5pm CET session.
WHY EMPLOYER BRANDING?
This module will give you an understanding of the value of Employer Branding and the key steps you need to take
to establish a robust foundation for your Employer Brand strategy.
Understand the value of Employer Branding
Identify the talent your organization needs to succeed
Review the current status of your Employer Brand
BUILDING A STRATEGY
This module will help you identify your objectives, and define your value proposition in order to
strategically build a stronger Employer Brand case and deliver more effectively on the key talent
needs of your organization.
Set your strategic objectives and KPIs
Develop your employer value proposition (EVP)
PLAN YOUR STORY
This module will help you to communicate the right message to the right people through the right media.
Establish the right visual identity for your Employer Brand
Develop your Employer Brand activation plan
Create personas and localize your Employer Branding
ACTIVATE, ALIGN AND ADAPT
This module will show how to communicate to and gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.
Brief and enable your management stakeholders
Align the brand experience
Evaluate and evolve your strategy
PUT YOUR NEW SKILLS TO PRACTICE
Start using the knowledge and tools you have acquired during the course. The final exercise is a real case study, where you apply your knowledge, tools and structure.
• The final exercise for course graduation
• Presented live or during an interactive webinar
• Receive useful feedback from our experienced Employer Branding Academy team
Who is the course for?
If you’re a talent attraction, HR, communications or Employer Branding professional, this Employer Branding training is for you.
It doesn’t matter whether your company is a small firm or a large multinational corporation with offices around the world. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.
So if you belong to any of the following job roles, this training will be valuable for you:
Employer Branding Managers & Employer Branding Specialists
Talent Acquisition / Attraction Managers
Marketing & Communications Managers
HR Directors, HR Generalists & HR Managers
When you have completed the course you will hold a unique diploma, giving you a globally recognized qualification within the field of Employer Branding.
What others think
"Contrary to popular misbelief that companies now have more say in selecting candidates due to Covid-19; in reality it is the other way round as candidates have better access to opportunities through social media and employers are challenged to bring their best game and showcase what they've got to spark people's imaginations and offer a deeply rewarding journey.
Having gone through the Employer Branding Academy journey, not only did I learn how to craft an attractive, distinctive, credible and sustainable EVP, I became a much better storyteller and I was largely inspired by the best-in-class and relevant examples sourced by Universum from all around the world."
— Ricky Cheung,
Corporate Director, Talent Acquisition, Rosewood Hotel Group