World Class Employer Branding Online Training
Become Certified in Employer Branding
Online Employer Branding Certification
The Employer Branding Academy sets the global standard in Employer Branding certification
We have certified over 1000 participants, including some of the world’s biggest employers.
Boost your credibility and advance your knowledge, role and career within the field of Employer Branding by joining our online employer branding certification. The course is delivered by leading employer branding experts equipped with the most up-to-date tools, trends, and practical insights within the field of Employer Branding.
Whether you are new to the field of Employer Branding, business owner or an HR/Employer Branding professional looking to upskill, this online employer branding programme will be perfect for you to advance your employer branding knowledge.
Start your employer branding journey with us today.
Ready to begin your online training right now?
Studying our fully flexible online course
Arrange your start and finish dates to fit around your work commitments.
No need to worry about running late to class, you can study whenever suits you. Access anytime, from anywhere.
Receive online support from our team of instructors and valuable feedback from our experts, always there to help you along.
You'll be connected with over 1000 international fellow professionals, a unique source of knowledge sharing.
When you have completed the course you will hold a unique certificate, giving you the world’s highest-regarded qualification within the field of Employer Branding.
PREPARING FOR THE JOURNEY
This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.
• Align employer branding with wider organizational objectives
• Identify your key target audiences
• Review the current status of your employer brand
BUILDING A STRATEGY
This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organization.
• Define your key strategic objectives and KPIs
• Build a strong business case for employer brand investment
• Develop an effective Employer Value Proposition
TELLING YOUR STORY
This module will help you to communicate the right message to the right people through the right media.
• Establish the right visual identity for your employer brand
• Develop an effective employer brand activation plan
• Address localization and diversity
MEASURING YOUR RESULTS
This module will show how to communicate to and gain the support of our teams, help you to focus on getting your organization to deliver the right experience, and ultimately measure your success.
• Brief and enable your management stakeholders
• Shape the brand experience
• Evaluate and evolve your strategy
PUT YOUR NEW SKILLS TO PRACTICE
Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise.
• The final exercise for course graduation
• Presented live or during an interactive webinar
• Receive useful feedback from our experienced employer branding specialists
Who's this for?
If you’re a talent attraction, HR, communications or employer branding professional, this Employer Branding training is for you.
It doesn’t matter whether your company is a small firm or a large multinational corporation with offices around the world. The skills you’ll learn can be applied to any situation where you have to attract the best talent to your organization.
So if you belong to any of the following job roles, this training will be valuable for you:
Employer Branding Managers & Employer Branding Specialists
Talent Acquisition / Attraction Managers
Marketing & Communications Managers
HR Directors, HR Generalists & HR Managers
WHAT PEOPLE SAY
"Contrary to popular misbelief that companies now have more say in selecting candidates due to Covid-19; in reality it is the other way round as candidates have better access to opportunities through social media and employers are challenged to bring their best game and showcase what they've got to spark people's imaginations and offer a deeply rewarding journey.
Having gone through the Employer Branding Academy journey, not only did I learn how to craft an attractive, distinctive, credible and sustainable EVP, I became a much better storyteller and I was largely inspired by the best-in-class and relevant examples sourced by Universum from all around the world."
— Ricky Cheung,
Corporate Director, Talent Acquisition, Rosewood Hotel Group
Reading materials on eLearning platform
Certification diploma and digital badge
An exclusive membership in our alumni network, for continuous best practice sharing
Two pre-recorded webinars (one intro and one halfway webinarr)
One interactive certification webinaR